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December roundup: What does it take to get technology to market?
By Leo Valiquette Though we took our usual holiday break in December, we still covered a lot of ground on the blog during the month. Scotland’s startup scene, the unintended consequences of Canada’s...
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When the cat’s already out of the bag …
By Leo Valiquette Back in the day when I worked as a business journalist and sparred with “those PR people” for a living, I did, on more than one occasion, run afoul of a source or a business that I...
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Bananatag discovers the marketing power of good press
By Fiona Campbell Corey Wagner, co-founder of Kelowna based tech startup Bananatag, accredits the company’s early success to a marketing campaign in which it used a public relations launch to put its...
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January roundup: What does it take to get technology to market?
By Leo Valiquette We were back at full steam last month after a welcome holiday break in December. In addition to our usual counsel about effective and strategic marketing practices, we featured guest...
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Do your PR people suffer from telephobia?
By Leo Valiquette Just when I think it’s a dead horse that has been well and thoroughly flogged on this blog, I have a conversation with someone who gives it a fresh gasp of life. It comes back to...
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You just never know where a story is going to stick
By Leo Valiquette Last week, I spoke about how many PR practitioners fear to pick up the phone or otherwise attempt to engage with media beyond simply hitting “send” on a media release. I want to...
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February roundup: What does it take to get technology to market?
By Leo Valiquette It may have been a short month, by we still pulled together in February a rich lineup of content for marketers, entrepreneurs and investors alike. Hot topics included how not to do...
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Is that writer worth the cost of the ink?
By Leo Valiquette When I worked in the newspaper business, there was a screening practice for job applicants that I wholeheartedly embraced – giving the strongest prospects freelance assignments on...
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Best of: Just the facts … no, these facts
This is the next entry in our “Best of” series, in which we venture deep into the vault to replay blog opinion and insight that has withstood the test of time. Today’s post hails from July 2008. We...
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Great articles roundup: Content marketing, entrepreneurship, startups, PR,...
By Daylin Mantyka As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Techvibes, Financial Post,...
View ArticleDecember roundup: What does it take to get technology to market?
Though we took our usual holiday break in December, we still covered a lot of ground on the blog during the month. Scotland’s startup scene, the unintended consequences of Canada’s Scientific Research...
View ArticleWhen the cat’s already out of the bag …
Back in the day when I worked as a business journalist and sparred with “those PR people” for a living, I did, on more than one occasion, one afoul with a source or a business that I was writing about....
View ArticleBananatag discovers the marketing power of good press
Corey Wagner, co-founder of Kelowna based tech startup Bananatag, accredits the company’s early success to a marketing campaign in which it used a public relations launch to put its own product to the...
View ArticleJanuary roundup: What does it take to get technology to market?
We were back at full steam last month after a welcome holiday break in December. In addition to our usual counsel about effective and strategic marketing practices, we featured guest posts on topics...
View ArticleDo your PR people suffer from telephobia?
Just when I think it’s a dead horse that has been well and thoroughly flogged on this blog, I have a conversation with someone who gives it a fresh gasp of life. It comes back to this: The real effort...
View ArticleYou just never know where a story is going to stick
Last week, I spoke about how many PR practitioners fear to pick up the phone or otherwise attempt to engage with media beyond simply hitting “send” on a media release. I want to follow up by...
View ArticleFebruary roundup: What does it take to get technology to market?
It may have been a short month, by we still pulled together in February a rich lineup of content for marketers, entrepreneurs and investors alike. Hot topics included how not to do customer service,...
View ArticleIs that writer worth the cost of the ink?
When I worked in the newspaper business, there was a screening practice for job applicants that I wholeheartedly embraced – giving the strongest prospects freelance assignments on tight deadlines....
View ArticleBest of: Just the facts … no, these facts
In my years as a journalist I endured my fair share of embarrassing gaffes, both my own and those of my staff (which I was often on the hook to explain, apologize for and redress.) Despite the emphasis...
View ArticleGreat articles roundup: Content marketing, entrepreneurship, startups, PR,...
As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Techvibes, Financial Post, Ventureburn, Velocity and...
View Article